The environment is a nuisance to most people – icy snow roads making their drive to work (in increasingly expensive vehicles) difficult; drought making it necessary to water the lawn regularly (and pay extra for the water used); skin cancer from the sun’s UV rays; and so on. People do not regret the degeneration of nature, they will not miss it. Modern entrepreneurs play on this trend to sell people of living in apartments, in the city limits, and safely protected from the unpredictability of nature.